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How to Calculate Lifetime Customer Value

How to Calculate Lifetime Customer Value

See http://www.clickz.com/experts/crm/analyze_data/article.php/3359611 for background, and
http://www.zeromillion.com/excel/lifetime-value-profit.xls for a very detailed calculator.

courtesy of Jeremy Kagan

Jeremy Kagan is a New York City-based entrepreneur and consultant to media and technology companies. With a BA from The Wharton School and MBA from Columbia University, Mr. Kagan currently works with HITN-TV, a leading Spanish language cable channel, and recent projects include work with Interactive Corp., a leading insurance brokerage, and other clients. Kagan produces weekly live music events through his music marketing and event promotion company. Kagan is also an Adjunct Professor at Metropolitan College where he teaches classes in Interactive Business and Entrepreneurship for the Media MBA program.

jeremykagan2000@yahoo.com

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