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Online social networks go to work

This MSNBC article on Online social networks go to work reads like a summary of the research that I’m doing.

Travis Kalanick, Founder and CEO of Red Swoosh

Q: How do you use online social networking services?

A: Social networks are like grease – in some cases, gasoline – for our personal business networking machines. If you aren’t plugged in, you will be out-done by better-connected, hyper-networked colleagues and competitors.

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