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Twelve Business Models Around Blog Technologies

Twelve Business Models Around Blog Technologies

Here’s a summary of my presentation Wednesday morning at iBreakfast: The Business of Blogging


Overview

I. Traditional Non-Media Businesses
Leveraging Blogs
II. Traditional Media Businesses
Using Blogs
III. Selling Blog Technology
IV. Monetizing Your Blog

I. Traditional Businesses Leveraging Blogs
1. Individual virtual presence : Benefits: Marketing, Job search,
Biz dev
a. Clay Shirky (Shirky.com)
b. Danah Boyd (Zephoria.org)
c. Zeldman.com

2. Corporate virtual presence
Benefits: Humanizes the firm, Get free feedback, One-to-one marketing
a. Microsoft’s ~1,000 blogs, most prominently Scoble
b. SchwimmerLegal.com/blog
c. TheVirtualHandshake.com/blog
d. Teten.com/brain-food

3. Using blogs to improve existing processes
a. Macromedia
b. Nitron Advisors
c. Teten Recruiting

4. Consulting
a. Stowe Boyd (Corante.com)
b. BigBlogCompany
c. Scott Allen (TheVirtualHandshake.com)

II. Traditional Media Businesses Using Blogs

1. Blog communities
a. 20six
b. Blogger
c. LiveJournal
d. Xanga

2. Data about blogosphere
a. News readers
b. Technorati
c. BlogShares.com
d. http://Blo.gs/
e. BlogCensus.net
f. Blogdex.net

3. Enabling advertising to blog audience
a. News readers
b. BlogAds
c. Pubsub

III. Selling Blog Technology

1. Technology sales focused on individuals

a. Blog software
a) Six Apart
b) LiveJournal

b. News readers
a) Bloglines
b) NewsGator
c) AmphetaDesk
d) Radio Userland

2. Technology sales to the enterprise
a. Socialtext
b. 21publish.com
c. SilkBlogs

IV. Monetizing Your Blog

1. Advertising on a blog/Universe of blogs
a. DrudgeReport
b. Creative-weblogging.com
c. WeblogsInc.com
d. Gawker Media (Gawker.com, etc.)

2. Charitable donations
a. AndrewSullivan.com

3. Subscription/ premium content
a. Justin Hitt, Iunctura.com
b. Graphic Communications World (Quoinpublishing.com)
c. daringfireball.net

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