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What Can We Learn from Network Marketing?

From my latest FastCompany.com column with Scott Allen,What Can We Learn from Network Marketing?:

Network marketing, or multi-level marketing, is one of the fastest-growing business models of the past few decades. Between 1993 and 2003, total direct selling revenues grew by 7.1% annually, dramatically above the rate of growth of the economy — and of total retail sales (according to the Direct Selling Association)….Any business model that has achieved this kind of success probably has lessons that all business people can learn from.….even those who really dislike network marketing and network marketers.

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