I’m giving a talk next month on “How Private Equity Funds Raise Capital and Source Deals with Social Media” at Terrapinn’s Private Equity Latin America & Real Estate Latin America conference in Miami. I discuss this topic in more depth in an earlier article I wrote.
Here’s my draft presentation:
I argue that social media is pertinent throughout the 6-step investing cycle:
Sample Uses of Social Media
|1. Raise capital||•Identify value-added potential investors & find a path to them; Solicit past investors in both your prior and comparable funds|
|2. Originate investments||•Identify and reach out to relevant people & companies; Become a magnet for investment opportunities|
|3. Due diligence||•Review professional and personal lives of management; Talk with firm’s network: customers, competitors, suppliers|
|4. Negotiate deal||•Gain insight into counterparty’s negotiating style, motivations|
|5. Improve operations||•Recruit “A” performers; Accelerate sales and marketing|
|6. Exit investment||•Identify and more effectively negotiate with strategic acquirers|
Among the topics I’ll be discussing:
What else do you think I should discuss? Have I missed any major players in my lists above? Do you know of any Latin American funds specifically who are using social media successfully?
Terrapinn’s Private Equity Latin America & Real Estate Latin America conference takes place on June 17th-18th at the Four Seasons, Miami. Keynote speakers include David Britts (Managing Director, Co-Head of LatAm Private Equity, Gramercy) and Jean Pierre Lacombe (Chief Economist, Global Markets, The World Bank) . For more information visit the conference site.
(I previously published this at Forbes.)