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How to Create Competitive Market Maps With MarketMap.me

At least ¼ of the investment proposals I get have a "market map" of some sort: a graphic analysis of the competitive landscape.  I think competitive analysis is critical.  Any useful startups is trying to perform some useful job for a client, and you have to understand what people are currently [...continue reading]

You Are Leaving Money On The Table: The Secrets Of Pricing

Oscar Wilde said that a cynic is a “a man who knows the price of everything and the value of nothing.” A startup CEO should know both.One of the most powerful levers a CEO has to impact profitability is pricing. Typically, a 1% price increase has more than twice the impact on profit of a 1% [...continue reading]