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Ten Experiments To Test Your Startup Hypothesis

You know that a new idea has gained dominance when it becomes practically a cliché.  That is what I’ve seen happen with the “Lean Startup” philosophy of viewing your startup as a scientific experiment in search of a business model.  This started as a new idea, then became popularized, and now people [...continue reading]

How To Create Buzz Around Your Startup

Are you trying to build buzz, but don't have the cash to launch a full-fledged PR campaign?  Hack it. I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve [...continue reading]

Should a Startup Spend VC Funding on a Domain Name?

This is part 1 of a 2-part series on domain names and startups; part 2 will be “Build Your Startup on a Vacant Domain Name”. It is no coincidence that companies with the best domain names often tend to rise to the top of their space. Foursquare won vs. Gowalla, Loopt, and others. Wesabe [...continue reading]

How Private Equity Funds Are and Should Be Using Social Media

PEHub just posted this guest article: Can professional investors use social media?  Or, is social media strictly for teenagers and staying in touch with your friends? Historically, institutional investors kept their investing strategy and their activities very discreet. Today, however, some are [...continue reading]

How to Create Free Buzz for Your Startup

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. Building on my earlier post about free publicity, I wanted to share some additional thoughts.   To begin with, the best [...continue reading]

Why We Chose Salesforce CRM Over Zoho

I finally did it: I've moved my contact database over to the web.  After extensive research of different CRM solutions (thanks BestVendor), we're working with  We also used Salesforce heavily at one of my prior companies, Circle of Experts. I've been a loyal Act user for my [...continue reading]

Free Publicity for your Startup

As a startup, the ability to create publicity for your business at minimal to no cost can be invaluable. We've listed below some of the more creative ways that we've seen our portfolio companies and others attract the media. MAJOR CONFERENCES SEEKING STARTUPS TO FEATURE (AT NO CHARGE) [...continue reading]

How a Private Equity Fund Uses Social Media for Building its Investment Pipeline and Raising Capital

Most private equity funds (and the equipment finance industry) are well behind the VC industry with regard to their use of social media. Jeff Bussgang, General Partner, Flybridge Capital Partners, calculates that of the approximately 1,000 venture capitalists in the US actively seeking deals, 10-15% [...continue reading]

How to whitelist your site for corporate firewalls, so that the Fortune 500 can see you

Over the last year, I periodically would hear from clients and friends at some of the large investment banks that they could not view Given the amount of "adult" content on this site is zero, I was surprised and annoyed by this. The site is not a very good marketing tool if potential [...continue reading]

Managing the Online Identify of a Venture Capital/Private Equity Firm

Seth Levine has posted the slides from his portion of Thomson Reuters Buyouts recent webinar on "Boosting Returns with Web 2.0 Technology". Also, Buyouts magazine has posted a detailed summary of the panel. You can get a sense of my slides on the deal origination page of my site. [...continue reading]

Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing

Following are my notes on last night's MIT Enterprise Forum event: "Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing"    Moderator: Brian Hirsch, Managing Director, Greenhill SAVP Brian Hirsch is a Managing Director of Greenhill SAVP and a [...continue reading]

How Law Firms Can Increase Their Billings with Web 2.0 Technologies

I finally had a chance to upload slides prepared by my partner Scott Lichtman on how law firms can use Web 2.0 technologies to increase their billings. Download. Scott delivered this presentation as a talk some months ago. [...continue reading]

How to Source Deals Using Social Media

I'm looking forward to speaking at an upcoming conference, Web 2.0 / Enterprise 2.0 in the Capital Markets Industry, on September 17 in New York. Liz Abraham of Financial Markets World reports that they still have slots for a few speakers with experience in using or implementing Web 2.0 in the [...continue reading]

New York County Lawyers Association: Upgrade Your Web Marketing with Web 2.0 Technologies

Image via Wikipedia Our COO, Scott Lichtman, is speaking at this event: New York County Lawyers’ Association’s Cyberspace Law Committee presents Web 2.0: Upgrade Your Web Marketing The Internet is upgrading to version 2.0 and so should your law firm's marketing. More and more [...continue reading]