Entrepreneur magazine
(Aug 15, 2000)
GoldNames uses domain names as a new emerging asset class.A novel idea has taken the form of an investment bank: GoldNames. What sets it apart from the myriad of others is that it’s the world’s first investment bank for Internet domain names. GoldNames is taking the traditional infrastructure of the equity, debt, currency, option and real estate markets, and rebuilding them for the asset class of Internet domain names. The bank’s founder and CEO views Internet domain names as an emerging asset class comparable to stocks, bonds and real estate. Based in Jerusalem, Israel, the company is primarily focused on domain names in the European languages. GoldNames helps companies market more effectively by providing them with quality domain names, particularly outside the English language. Targeted companies include start-ups seeking new names, established corporations seeking names for potential products and subsidiaries, companies trying to expand internationally and venture capitalists with their portfolio companies. GoldName has a multilingual domain name search engine that allows for instant cross-language searches across thousands of domain names. Buyers of premium ($250,000 plus) domain names have access to GoldNames’ Mergers and Acquisitions team, who will execute transactions on the client’s behalf. Through an alliance with Register.com, site visitors can easily register names in any of 22 countries.
