Sony, for instance, paid $65 million for a video-sharing site called Grouper.com and started a nifty service through which you can load your favorite clip from one of its movies – say, Jack Nicholson barking, “You can’t handle the truth” at Tom Cruise in “A Few Good Men” – onto your MySpace or Facebook page.
Over the last few weeks, other media companies have accelerated their efforts in social networking.
For example, the Hearst Corporation on Jan. 8 bought a small company called eCrush.com.
And the Walt Disney Company, the CBS Corporation, Viacom and NBC have all been busy planning new social networking features for their various Web sites.