Crossing the Social Networking Chasm – web seminar (no cost) Thursday, Dec. 2

My coauthor Scott Allen will be giving a one-hour web seminar entitled Crossing the Social Networking Chasm this Thursday, December 2, at 9am Pacific, 12pm Eastern.

There is no charge.

Here’s an overview of what will be covered:

Seminar Overview

It’s all over the tech industry headlines: $10 million of new funding for LinkedIn, a new social networking service from Lycos, Buy.com’s acquisition of Metails.com, and vague announcements from eBay, Amazon, Microsoft, and more. Social networking is a phenomenon that is rapidly becoming an integral part of mainstream usage of the Web. This is being driven by its integration into other applications and by its demonstrated usefulness for accelerating business when professionals use it to identify and build business relationships.

While we’re just scratching the surface of the potential of these new tools, the spread of their use outside of the tech industry and into the business mainstream has made the benefits real and immediate. People right now are using these tools to develop hundreds of thousands of dollars of business, to find employees, employers, and strategic partners, to do real-time market research, and more.

You will learn:

• What’s working for the people who are successfully generating business in online social networks
• The importance of being an early adopter of social networking technology
• 10 action steps to start leveraging online social networks today
• How to maximize your visibility with minimal effort

For a bit more of a teaser on the content, see Crossing the Social Networking Chasm at FastCompany.com.

The event is free, but registration is required.