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14 Tips on How to Sell to Private Equity and Venture Capital Funds

It’s hard enough to raise capital from VC, private equity fund, and family offices. How do you sell to them? I’m an investor in many companies which sell to these types of clients. I put together a cheat sheet with some of the sales best practices I’ve seen. I thought this would be helpful to...

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Many people can’t see your website. Here’s how to fix it.

You’ve spent all that money and time building a perfect website, but can people actually see it? I periodically hear from friends at some large enterprises that they can’t see the sites we manage (VersatileVC.com, Teten.com, and PEVCtech.com), because their corporate firewalls block them. Given we don’t have any NSFW content, this is both surprising...

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

What tech stack should a microinfluencer use? Most investors including me spend most of our day doing the same things people have always done in the job: in my case, due diligence, deal execution, etc.  However, being a “microinfluencer” is now also part of the job description.  In the future, everyone will be famous for...

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How to organize a conference (and panels) that add value

Some thoughts on how to organize a conference that creates value: CB Insights’ Conference Rant How to Run a Tech Conference How to Keep the People Attending Your Conference Alive And some thoughtful resources on how to organize and moderate a panel: The Ultimate Guide to Moderating a Virtual Discussion How To Be a Great...

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What content should you promote where?

Your company typically has seven layers of content marketing. Here are tips for each layer. What content do you use in marketing your firm? And what content should go in which place? Your company (or your fund, if you’re a VC) typically has a 7-layer stack of marketing content. In descending order of importance, they...

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Ten experiments to test your new business hypothesis

You know that a new idea has gained dominance when it becomes practically a cliché.  That is what I’ve seen happen with the “Lean Startup” philosophy of viewing your startup as a scientific experiment in search of a business model.  This started as a new idea, then became popularized, and now people view it as...

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How To Create Buzz Around Your Company

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign?  Hack it. I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about...

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Should a Company Spend VC Funding on a Domain Name?

This is part 1 of a 2-part series on domain names and startups; part 2 will be “Build Your Startup on a Vacant Domain Name”. It is no coincidence that companies with the best domain names often tend to rise to the top of their space. Foursquare won vs. Gowalla, Loopt, and others. Wesabe lost...

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