Lots of event planners and anyone raising capital want to attract family offices. But how? I’ve identified a range of best practices that I’ve seen other organizations use in serving the family office community, in roughly declining order of impact: 1. Advertise that the event is strictly gated to family offices, and detail how you...
[Continue Reading]How to organize a conference (and panels) that add value
As part of being a VC, I speak at a fair number of conferences. I summarize here my counsel on how to organize a conference that creates value: How to Keep the People Attending Your Conference Alive CB Insights’ Conference Rant How to Run a Tech Conference I find the most common error at conferences...
[Continue Reading]How to keep the people attending your event alive
Do you organize events? Do you like your attendees alive? Event organizers like their attendees to be energetic, enthusiastic, and preferably, alive. Joe Reilly organized 50 events a year while serving as President of the Family Office Association. He said, “Conferences are the unnatural situation par excellence, almost like a casino. You are in a recirculated-air,...
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