What tech stack should a microinfluencer use? Most investors including me spend most of our day doing the same things people have always done in the job: in my case, due diligence, deal execution, etc. However, being a “microinfluencer” is now also part of the job description. In the future, [...continue reading]
How to organize a conference (and panels) that add value
Some thoughts on how to organize a conference that creates value: CB Insights’ Conference Rant How to Run a Tech Conference How to Keep the People Attending Your Conference Alive And some thoughtful resources on how to organize and moderate a panel: How To Be a Great Moderator Why [...continue reading]
What content should you promote where?
Your company typically has seven layers of content marketing. Here are tips for each layer. What content do you use in marketing your firm? And what content should go in which place? Your company (or your fund, if you’re a VC) typically has a 7-layer stack of marketing content. In descending [...continue reading]
Ten experiments to test your new business hypothesis
You know that a new idea has gained dominance when it becomes practically a cliché. That is what I’ve seen happen with the “Lean Startup” philosophy of viewing your startup as a scientific experiment in search of a business model. This started as a new idea, then became popularized, and now people [...continue reading]
How To Create Buzz Around Your Company
Are you trying to build buzz, but don't have the cash to launch a full-fledged PR campaign? Hack it. I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve [...continue reading]
Should a Company Spend VC Funding on a Domain Name?
This is part 1 of a 2-part series on domain names and startups; part 2 will be “Build Your Startup on a Vacant Domain Name”. It is no coincidence that companies with the best domain names often tend to rise to the top of their space. Foursquare won vs. Gowalla, Loopt, and others. Wesabe [...continue reading]
How Private Equity Funds Are and Should Be Using Social Media
PEHub just posted this guest article: Can professional investors use social media? Or, is social media strictly for teenagers and staying in touch with your friends? Historically, institutional investors kept their investing strategy and their activities very discreet. Today, however, some are [...continue reading]
How to Create Free Buzz for Your Company
For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. Building on my earlier post about free publicity, I wanted to share some additional thoughts. To begin with, the best [...continue reading]
