As a startup, the ability to create publicity for your business at minimal to no cost can be invaluable. We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media. MAJOR CONFERENCES SEEKING STARTUPS TO FEATURE (AT NO CHARGE) Conferences are a great venue for educating...
[Continue Reading]How a Private Equity Fund Uses Social Media for Building its Investment Pipeline and Raising Capital
Most private equity funds (and the equipment finance industry) are well behind the VC industry with regard to their use of social media. Jeff Bussgang, General Partner, Flybridge Capital Partners, calculates that of the approximately 1,000 venture capitalists in the US actively seeking deals, 10-15% blog. Sarah Tavel, Senior Associate, Bessemer Venture Partners, calls this...
[Continue Reading]Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing
Following are my notes on last night’s MIT Enterprise Forum event: “Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing“ Moderator: Brian Hirsch, Managing Director, Greenhill SAVP Brian Hirsch is a Managing Director of Greenhill SAVP and a Co-Chairman of the Fund`s Investment Committee. Prior to joining SAVP...
[Continue Reading]How Law Firms Can Increase Their Billings with Web 2.0 Technologies
I finally had a chance to upload slides prepared by my partner Scott Lichtman on how law firms can use Web 2.0 technologies to increase their billings. Download. Scott delivered this presentation as a talk some months ago....
[Continue Reading]Shawn Gold, SVP, MySpace: Marketing in a Networked Culture
Following up on my draft post on ‘Business Models for User-Generated Media’, I wrote some notes on this morning’s iBreakfast. Shawn Gold, SVP, MySpace: Marketing in a Networked Culture MySpace has 100m users projected by july 84m registered users, 2m new registered users per week (size of Houston), 48m unique visitors per month in US...
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