The Great Sales and Marketing Debate: The Cagey Sales Veterans Debate the Young Up-and-Comers

I recently was fortunate to participate in a panel discussion on "The Great Sales and Marketing Debate: The Cagey Sales Veterans Debate the Young Up-and-Comers", sponsored by the New York Software Industry Association, March 13, 2006, held at JP Morgan Chase. Allen Reynolds and Jesse Mandell all took some notes, which we have merged in...

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Raising Capital with Online Networks

We just posted the draft of an article we’re working on about how to raise capital with online networks. We’re particularly interested in more success stories about institutional investors who have used online networks to raise capital successfully.We welcome feedback! Here’s the article: Raising Capital with Online Networks...

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FastCompany book excerpt: 10 Steps to Leverage Online Networks

FastCompany has just published an excerpt of our book on the ten basic steps necessary to take full advantage of online networks. The excerpt is called Leveraging Your Links.Years ago, when I interned for Procter & Gamble, we were told to never write a memo longer than one page. This excerpt is our book written...

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South Asian, Chinese, Hispanic, French, and Russian Networks

In connection with research I did for my new book, The Virtual Handshake: Opening Doors and Closing Deals Online, I worked with a variety of coauthors to write survey pieces on the ways that different special-interest communities build business relationships. I have posted these articles on the Virtual Handshake blog: + Networks in the U.S....

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Marketing and Media Opportunities in Social Networking and Online Communities

I had the chance to participate in the IRTS Foundation’s panel last night on: “Marketing and Media Opportunities in Social Networking and Online Communities”. Other panelists: Manon Bone, Director, Sales, Friendster Scott Heiferman, Co-Founder and CEO, MEETUP Cem Sertoglu, Co-Founder and Former CEO, SelectMinds Laurel Touby, Founder, CEO, & Cyberhostess, Mediabistro.com Moderator Jack Myers, Editor,...

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What Can We Learn from Network Marketing?

From my latest FastCompany.com column with Scott Allen,What Can We Learn from Network Marketing?: Network marketing, or multi-level marketing, is one of the fastest-growing business models of the past few decades. Between 1993 and 2003, total direct selling revenues grew by 7.1% annually, dramatically above the rate of growth of the economy — and of...

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