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Seeking Interns for Book Marketing/PR: Blogs, Social Software, Online Networks

We are seeking interns this summer/fall who would like to work on the marketing campaign for our new book, The Virtual Handshake: Opening Doors and Closing Deals Online, and for our resource website,

This is ideal for a college or MBA student interested in a full-time or part-time internship this summer/fall, working from wherever you like.

Ideally, you are based in either New York or Houston. Here’s the elevator pitch:

In Summer 2005, the American Management Association will release The Virtual Handshake. This is the first mass market book on building business relationships online, and specifically social software.

Extensive information on the book, including a blog and detailed site guide, is at . In particular, the book discusses such companies as LinkedIn, Ecademy, Ryze, Skype,, Craigslist, Friendster, Myspace, TheFaceBook, and so on.

Our publisher, the American Management Association, is a global not-for-profit, membership-based association that provides a full range of management development and educational services to individuals, companies and government agencies worldwide, including 486 of the Fortune 500 companies.


 + Learn about blogs, social networking sites, and social software in general.

Get invites to exclusive events, jobs, and research.

 + Learn about viral marketing, public relations, and the publishing industry.

 + Work with many thought leaders/industry leaders in social software.

+ Build a powerful personal network. + Significant creative input and flexibility .

+ Very positive references (if merited).

+ Opportunity to work with mentoring-oriented authors.

+ Contribute and grow up to and beyond the level of your abilities.


+ Learn about blogs, social software, and online social networks and how businesspeople are using these new technologies + Contribute to the marketing plan for the book.

+ Contact bloggers and recruit them to review the book and participate in our affiliate program.

+ Contact newspapers/ magazines and recruit them to review the book.

+ Network with opinion leaders.


+ Experience with blogs, the publishing industry, internet marketing, and online social networks highly desirable. + Excitement about being part of the team producing an innovative book.

+ Highly motivated self-starter who has sales/client relationship experience, and a track record of continuous self-improvement, high achievement, and aggressiveness.

+ Strong interpersonal communication skills, adept writing, editing, and presentation skills.

+ Poised, professional demeanor.


+ Dates/hours of availability during the summer./fall + Evidence of writing/communication/editing skills, including writing samples (e.g., articles you have written for a mass market, non-academic audience)

+ Location. You can do all of the work on this project remotely. However, if you are in the New York or Houston area, that is very preferable.


+ Through the Amazon affiliate program. Please see . HOW TO APPLY Contact via e-mail only; do not call.

 Save your resume in Microsoft Word format with the name “Last Name_First Name_Year.doc”, e.g., “Smith_John_2004.doc”.

Please make sure that you include all of the information that we request above, or we will not be able to consider your application. Please send resume and cover letter to TMaster(at) with “Book Marketing” and your name in the subject line. For example, write “Book MarketingSmith John”.

Get invites to exclusive events and research.

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