Michael K. Lorelli
Darien, CT
Office: (203) 655 – 2444
MikLorelli@aol.com
To: Fellow Brain Food Readers Date: April 27th, 2004
From: Mike Lorelli
re: Wall St. Journal “Situations Wanted” ads–Efficacy Analysis
I ran a situations wanted’ ad in the Tuesday-Wednesday-Thursday national edition of The WSJ,
April 13th-14th-15th. Here’s a summary:
1. One insertion in the Eastern regional costs $617. The Eastern regional is about one-third (833,993) of the total national circulation (1,890,046). I did this largely under the theory that p.e.’s anywhere in the states might have companies in the tri-state area.
2. Three consecutive ads (Tues-Wed-Thurs) in the National circulation costs $1,000 in total total (not a typo; they clearly don’t want to be piecing these regional things together). Here’s the ad:
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CEO Available
Permanent or Interim
Ten years private equity results
Twenty Years Fortune 100
$25 million revenue – $500 million
(203) 655-2444
MikLorelli@aol.com
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Responses (phone and email) were as follows:
Tuesday: 16
Wednesday: 4
Thursday: 9
Calls after Friday
through the following week: 9
Total Responses 38
Of the 38 responses, 8 (22%) turned into interesting conversations, of which two are turning into face-to-face meetings. Roughly half were start-ups looking for a CEO to perform miracle funding. The last 1/4 were garbage (“I can give you 5% commission on plumbing valves”).
My conclusion is that the ads are read largely by entrepreneurial types. The two face-to-face meetings appear to be a quality p.e., and a quality entrepreneur/investor.
Hope this is useful to you.
Best,
Mike
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Mike Lorelli Target Global Fortune 100’s: any and all introductions/contacts welcome
Westchester:
Fuji Film
IBM
Kraft
Philip Morris
MasterCard
Texaco
Connecticut:
Allied Domecq
Beiersdorf
Diageo
Duracell
GE
Jet Blue
Jet Blue
Olin(Arch Chemical)
Pepperidge Farm
Xerox
Subway
Unilever
Subway
New Jersey:
Executive Jet
Any private equity introductions
Consulting Firms: Any introductions
