How To Create Buzz Around Your Company

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign?  Hack it. I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about...

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Should a Company Spend VC Funding on a Domain Name?

This is part 1 of a 2-part series on domain names and startups; part 2 will be “Build Your Startup on a Vacant Domain Name”. It is no coincidence that companies with the best domain names often tend to rise to the top of their space. Foursquare won vs. Gowalla, Loopt, and others. Wesabe lost...

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How Private Equity Funds Are and Should Be Using Social Media

  Can professional investors use social media?  Or, is social media strictly for teenagers and staying in touch with your friends? Historically, institutional investors kept their investing strategy and their activities very discreet. Today, however, some are aggressively employing social media tools to discuss their strategies, deals in the pipeline, and even their political views...

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Why We Chose Salesforce CRM Over Zoho

I finally did it: I’ve moved my contact database over to the web.  After extensive research of different CRM solutions (thanks BestVendor), we’re working with Salesforce.com.  We also used Salesforce heavily at one of my prior companies, Circle of Experts. I’ve been a loyal Act user for my personal CRM system since 1996, and have...

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Free Publicity for your Company

As a startup, the ability to create publicity for your business at minimal to no cost can be invaluable. We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media. MAJOR CONFERENCES SEEKING STARTUPS TO FEATURE (AT NO CHARGE) Conferences are a great venue for educating...

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How a Private Equity Fund Uses Social Media for Building its Investment Pipeline and Raising Capital

Most private equity funds (and the equipment finance industry) are well behind the VC industry with regard to their use of social media. Jeff Bussgang, General Partner, Flybridge Capital Partners, calculates that of the approximately 1,000 venture capitalists in the US actively seeking deals, 10-15% blog.  Sarah Tavel, Senior Associate, Bessemer Venture Partners, calls this...

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