Many emerging fund managers find that large anchor investors request economics in their general partnership or management company. To help guide that negotiation, here’s a template of an opening letter to a potential anchor investor, laying out all your deal structuring options. You may find helpful a piece from Techcrunch on Should you give an...
[Continue Reading]Organizing a Fundraising Dinner: Template Best Practices
One of the most powerful ways to attract investors to your fund or company is to organize a carefully curated dinner for qualified potential investors. Here’s my quick template cheatsheet for making that happen: Invite [Firm] Investor Dinner Please join us at a curated salon dinner exclusively for existing and potential investors in [Fund] Where?...
[Continue Reading]Databases of limited partners investing in emerging VC funds
I’ve collected numerous lists of allocators focused on emerging VC fund managers. Of course, I emphasize you’re not going to be very effective if you just bulk-email these allocators. Please do your background research and pitch each LP based on how you uniquely fit their criteria. I’ve met few emerging managers who had success with...
[Continue Reading]How to Configure a CRM for an Investment Management Firm
I’m surprised at how many emerging managers launch without a CRM, just a shared spreadsheet. I strongly recommend use a proper CRM from day one. For advice on which to use, see What is the Best CRM and Marketing Tech Platform for a New Private Equity/Venture Capital Fund? Your goal should be to add ALL...
[Continue Reading]How Influencers Can Legally Raise Capital for Funds and Companies
How can influencers raise capital for companies or funds, without running afoul of restrictions on “general solicitation”? The 2012 bipartisan JOBS Act was supposed to empower funds and individuals to raise capital more openly: to publicly advertise their track record and what they’re selling, just like almost every other industry. However, as far as I...
[Continue Reading]5 Innovative Fundraising Methods for Emerging Venture Capital and Private Equity Funds
How do you raise money for your venture capital or private equity fund from family offices and high net worths? I see five innovative new methods for raising capital which emerging managers such as Versatile VC are using, which I’ve ranked in roughly descending order of popularity: Join the online communities and virtual conferences where...
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