Your company typically has seven layers of content marketing. Here are tips for each layer. What content do you use in marketing your firm? And what content should go in which place? Your company (or your fund, if you’re a VC) typically has a 7-layer stack of marketing content. In descending order of importance, they...
[Continue Reading]First-ever survey of VC tech stacks
We think one of the industries with the greatest room for improved use of technology is venture capital itself. Blue Future Partners, a fund of funds, and PEVCTech.com are now running what we believe is the first-ever large-scale survey of VC firms’ technology stacks. Filling out this survey should take you no more than 7...
[Continue Reading]Ready to join a new management team? Here’s how to do your due diligence first
I get emails every week from mid-level and senior executives who want to join a growth company. You’re going to be spending 40+ hours/week with your new colleagues, which is more time than most of us spend with our spouses. So I put together some notes on how to due diligence a management team, from...
[Continue Reading]How to scale support of portfolio companies
As I’ve worked to build out our portfolio acceleration platform, the #1 question I think about is: how do we scalably support our companies? Large private equity funds like KKR can afford to pursue a consulting model (Capstone), typically with associated fees, but that doesn’t normally make economic sense for a VC. We have lower AUM,...
[Continue Reading]How VCs structure a syndicate and recruit coinvestors
When I meet with other VCs, family offices, and other institutional investors, the most common question I get is a variation of: “What are the highest-potential companies in your portfolio which are raising now?” and “Which of your companies are raising now and are looking for coinvestors?” I thought it might be helpful to provide...
[Continue Reading]New techniques for identifying macro themes and trade ideas
I recently presented at the AI and Data Science in Trading conference on new methods to identify macro trends (especially technology macro trends), and more narrowly trade ideas for public market investors. I’m drawing from my research on origination for private equity/VC funds; how large corporates can identify the most relevant disruptive companies; and elicitation....
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