Your company typically has seven layers of content marketing. Here are tips for each layer. What content do you use in marketing your firm? And what content should go in which place? Your company (or your fund, if you’re a VC) typically has a 7-layer stack of marketing content. In descending order of importance, they...
[Continue Reading]Ready to join a new management team? Here’s how to do your due diligence first
I get emails every week from mid-level and senior executives who want to join a growth company. You’re going to be spending 40+ hours/week with your new colleagues, which is more time than most of us spend with our spouses. So I put together some notes on how to due diligence a management team, from...
[Continue Reading]How VCs structure a syndicate and recruit coinvestors
When I meet with other VCs, family offices, and other institutional investors, the most common question I get is a variation of: “What are the highest-potential companies in your portfolio which are raising now?” and “Which of your companies are raising now and are looking for coinvestors?” I thought it might be helpful to provide...
[Continue Reading]Institutional Investor’s cover story is our research study on innovation in investing
We’re happy to report that Institutional Investor just published our research study as their April cover story: “Asset Managers, Prepare to Have Your Business Disrupted” (about 2,000 words). You can download the full study in PDF (10,000 words) or join the discussion around the paper here on Authorea (where I’m an investor and board member). (Authorea...
[Continue Reading]Why this NY VC firm is investing in Canada
At our VC Fund, we didn’t aim to go to Canada, but ended up there anyway. We’re a New York based early-stage venture capital firm. I was formerly a Partner at ffVC. While I was there, we invested in four Toronto-based startups as well as one Ottawa-based company, out of 60 active companies in our...
[Continue Reading]How to run your company based on metrics: what, why, how, who, and when
I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. That makes me nervous. I prefer to see a screenshot of an internal dashboard, not something created for the board, and I prefer to see that same dashboard in the same format at every meeting. The reason...
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