CRM Survey of Alternative Asset Community

Touch Ahead Software conducted two separate surveys at both the ACG Intergrowth Conference in Las Vegas and the ACG Growth Conference in Boston in 2009 on the alternative asset community’s CRM use and experience. Download results.

Most surprising, EquityTouch found that 37% were using no formal CRM application; instead, they were typically using only Microsoft Outlook and Excel. The leading CRM tools were:

Salesforce.com (17%);

Act (15%);

Saleslogix (7%);

Microsoft Access (7%); and

other.

I should also highlight another provider, Angelsoft, which is by far the leading deal-tracking application for the angel network community, and has now added several dozen venture capital clients.

EquityTouch found that 76% of private equity funds surveyed were dissatisfied with their current CRM software. This is reflected in a high rate of churn; EquityTouch found 47% of funds surveyed had changed CRM systems in the last 3 years.

For more background on Venture Capital and Private Equity Funds’ Use of CRM, see my prior post.

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