>Back in 2002-3, Scott Allen and I started work on a book about online networks and social software, what today people call Web 2.0. It’s a great sign of the now-mainstream acceptance of these technologies that Time magazine’s “Man of the Year” is “You”—and discusses all of the technologies we cover in our book and the Thevirtualhandshake.com website.This choice of cover story also sells more copies of Time magazine than writing about some of the less positive news from 2007 (war, etc.)