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How to Make Sales as Easy as Online Dating

Years ago, I wrote The Virtual Handshake: Opening Doors and Closing Deals Online, the first business book about how you can raise capital, originate investment opportunities, sign clients, and win business partners from your home. We wrote this well before COVID-19, but it’s even more relevant in a quarantine world.

Here’s a deck I presented more recently, summarizing some of these ideas.

Some related material worth reviewing:

– My coauthor on the book, Scott Allen, taught a webinar a few years on “Trigger Event Selling” with Craig Elias (free), which covers some of the ideas that we’re interested in.

– Twelve Ways Digital is Disrupting Your Sales Cycle (Geoffrey Moore, LinkedIn)

– Sales 2.0 Management (from AthleteIQ)

– Beyond Social: Why Traditional Relationships Matter (from IntroHive)

– Hacking the Buying Process – Tim Hughes & Max Baxter-Reynolds