Touch Ahead Software conducted two separate surveys at both the ACG Intergrowth Conference in Las Vegas and the ACG Growth Conference in Boston in 2009 on the alternative asset community’s CRM use and experience. Download results. Most surprising, EquityTouch found that 37% were using no formal CRM application; instead, they were typically using only Microsoft...
[Continue Reading]Venture Capital and Private Equity Funds’ Use of CRM
Paul Greenberg just posted a summary I wrote of how private equity and venture funds are using CRM at his blog. I’ve cross-posted it here: Paul asked me to write a brief summary of the findings of my research on Best Practices in Private Equity and Venture Capital Deal Origination....
[Continue Reading]Asset Managers and How They Power Their Businesses with Salesforce CRM
For our research project on VC/private equity deal origination, Renny Monaghan of Salesforce pointed me to a 2008 Dreamforce panel on Asset Managers and How They Power Their Businesses with Salesforce CRM. The video and Powerpoint are downloadable here. My notes follow. I think the most interesting point came from Erik Yewell, who said, “We...
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