Update on the Virtual Handshake Book

I’m glad to report that popular reaction to Scott Allen’s and my new book, The Virtual Handshake: Opening Doors and Closing Deals Online, has been very positive.

We have received rave reviews in BusinessWeek, Harvard Business School Working Knowledge, Kirkus Reviews , and many other leading publications.

We have also been excerpted in CNN.com and FastCompany.com . I’m chairing a social software conference December 1-2 in New York: “Beyond Blogs and Social Networks: How Consumer Generated Media and the Virtual Handshake will Make or Break Your Business”.

I hope you can join us. Details: http://www.srinstitute.com/CF401 .


Dan Burstein, Founder and Managing Member, Millennium Technology Ventures; co-author, BLOG! How the Newest Media Revolution is Changing Politics, Business and Culture – Steve Rubel, Vice President, Client Services, Cooperkatz – Jonathan Carson, President & CEO, Buzzmetrics; Co-Founder, Word of Mouth Marketing Association (WOMMA) – Laurel Touby, CEO, MediaBistro – Craig Calle, CEO, Common.net – Geoff Hyatt, CEO, Contact Network Corp. – Anne Berkowitch, CEO, SelectMinds – Scott Rafer, CEO, Feedster – Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek – Alex Williams, Managing Director of Events, Corante – Erin Byrne, Managing Director, Marsteller

Next Wednesday, I’m co-hosting MediaBistro’s first-ever online media party in NYC, and I hope that you’ll join us. More info: http://www.mediabistro.com/events/view_event.asp?id=6662 .

MediaBistro is the largest online community for media professionals. If you have any suggestions on how to promote The Virtual Handshake to the broadest possible audience, I would welcome them! We’re looking for bloggers to write about the book, media publications to review it, and welcome any other creative ideas you might have for launching the book onto the bestseller lists.

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