As a startup, the ability to create publicity for your business at minimal to no cost can be invaluable. We've listed below some of the more creative ways that we've seen our portfolio companies and others attract the media. MAJOR CONFERENCES SEEKING STARTUPS TO FEATURE (AT NO CHARGE) [...continue reading]
How a Private Equity Fund Uses Social Media for Building its Investment Pipeline and Raising Capital
Most private equity funds (and the equipment finance industry) are well behind the VC industry with regard to their use of social media. Jeff Bussgang, General Partner, Flybridge Capital Partners, calculates that of the approximately 1,000 venture capitalists in the US actively seeking deals, 10-15% [...continue reading]
How to whitelist your site for corporate firewalls, so that the Fortune 500 can see you
Over the last year, I periodically would hear from clients and friends at some of the large investment banks that they could not view Teten.com. Given the amount of "adult" content on this site is zero, I was surprised and annoyed by this. The site is not a very good marketing tool if potential [...continue reading]
Free Market Research for Entrepreneurs, at Founder Institute last night
I enjoyed participating in a panel last night on "Market Research for Entrepreneurs", as part of the Founder Institute's first series of New York programming. The other speakers were Nicholas Butterworth, President & CEO, Diversion Media; and Steven Haines, President, Sequent Learning [...continue reading]
Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing
Following are my notes on last night's MIT Enterprise Forum event: "Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing" Moderator: Brian Hirsch, Managing Director, Greenhill SAVP Brian Hirsch is a Managing Director of Greenhill SAVP and a [...continue reading]
How Law Firms Can Increase Their Billings with Web 2.0 Technologies
I finally had a chance to upload slides prepared by my partner Scott Lichtman on how law firms can use Web 2.0 technologies to increase their billings. Download. Scott delivered this presentation as a talk some months ago. [...continue reading]
